module-cslift

The story of the Custom Series Lift also begins with that same rack of analog equalizers. As I began pulling up old mixes so that I could have some fresh tracks to hear the EQs on, I suddenly realized something that seems so obvious now. A lot of tracks, and even full mixes, required a pretty universal processing: They needed to be brighter and more present in the mix, fatter and deeper in the mix, or a bit of both.

I began using some of our analog modeled filter algorithms to create a series of high end and low end parallel curves that had custom output stages using musical harmonic profiles.

Eventually, I ended up with two curves, one which lifted the entire upper frequencies in a natural and musical way, and the other that lifted the entire low end frequencies, also in a very natural and musical way.

I started using these two Lift processes on some tracks and was stunned at the results. With one knob, I could accomplish my processing goals instantly. I had a snare drum that was a bit dull and boxy. Adding some Hi Lift added sizzle and upper midrange punch, and some Low Lift added the perfect weight and body. Soon I tweaked each of the LIFTs so that there were two unique options for each one.

Hi Lift ‘Present’

This effect focuses a bit more on lifting upper midrange frequencies and contains customized harmonics for amazing presence and impact. It sounds wonderful on drums, vocals, guitars, bass, and full mixes.

Hi Lift ‘Silky’

This effect focuses a bit more on the higher ‘silky’ frequencies and adds the perfect clarity and depth. Acoustics, vocals, and full mixes can all benefit from this effect.

Low Lift ‘Big’

This effect adds a solid fat weight to the lows in an even and broad stroke. Anything that needs to be bigger and fatter will be the perfect match from this effect.

Low Lift ‘Punchy’

This effect has a bit more of a defined resonance and will add amazing punch to the lows. It’s incredible on drums, full mixes, and electronic music.

Conclusion

Overall, the Custom Series Lift is going to be another amazing tool for your virtual analog arsenal that will get your ideas out faster and more intuitively, using only one knob to accomplish major audio tasks. I hope you use them to make the best sounding music of your career. Happy Mixing!